International Food and Design Conference

Paper: The Nordic Sound Bite – redefining food design as pop-culture

The programme features a presentation of a new paper, ‘Nordic Sound Bite – redefining food design as pop-culture’ * and a studio session where conference delegates will explore the novel methods developed by Food & Creative Industries. Participants will get the opportunity to create their own version of a sound bite, based on the musical DNA of various bands.
“It will be a playful, cross-sensorial workshop where we invite the creative food designers and food enthusiasts to translate popular music into sound bites, using taste, aroma, consistency, shape, colour and live concert interaction,” says Danielsen.
The Nordic Sound Bite was originally created as a pilot project combining food design and music at Nordic culture festival Ja Ja Ja in London, which featured the best of Nordic music, culture and food.